Color Makeup Should Theory Simplified

One of the most common questions I get from clients is “What color makeup should I wear?” This can apply to foundation, blush, eye shadow, lipstick and a variety of makeup products. For most consumers, there is uncertainty about which colors best suit their complexion or facial features. To make matters worse, today we live in a time when there are more color options than ever before. The Internet is full of videos of bloggers and web stars using rainbow palettes full of technicolor shadows and blush. It is not surprising that we would be overwhelmed. But before you give up your search, let me give you a basic lesson about color theory and the color wheel for makeup, which could simplify the process.


First of all, we would like to understand our terminology. When choosing a makeup color, we want to distinguish some features of this color. Technically, color has three different properties: hue, saturation and depth.

Hue is the actual color, red, sapphire, brown, etc. When we decide which shade is best for us, we first want to consider what colors we have in our skin, hair and eyes. For example, people with blond hair and sapphire eyes tend to look good in golden and brown eye shadows. If your skin has a cool or pink undertone, you will probably look great in delicate pink blush and lipstick, while people with brown skin and brown eyes will look great in gray, silver and sapphire eye shadows.
Saturation is how intense the color is. Highly saturated colors work well for dramatic looks, while low-saturation colors look softer. For example, for natural-looking, daytime pink blush, we want a blush that is not too saturated. While we usually want a red lipstick worn in the evening to have a lot of saturation. Remember that just because a color is very saturated, it does not mean that it is dark. It will only be intense or bright against the tone of your skin.

Depth, of course, means how light or dark the color is. It is important to take into account the depth of your skin when choosing the depth of your makeup colors. Because a color that is too light may not be displayed, while a color that is too dark may look more dramatic than you would like.

When choosing colors that go well with our facial features, we usually look at our skin, eye and hair color to determine what works best. We have the opportunity to use colors that are similar to our features – monochrome or to use colors that are opposite to the color of our features – contrasting. For a better understanding, look at the color wheel. The colors on the opposite side of the color wheel are contrasting, and the matching colors are monochrome.

Let’s take a closer look at the color wheel for makeup.Historically, it was thought that sapphire eyeshadow would make the eyes look sapphirer, but in reality, we realized that the pigment of a sapphire eyeshadow would inevitably be sapphirer than the eyes, which would make the eye look less sapphire in comparison. We have found that colors such as orange, gold and copper are the most suitable for contrasting with sapphire eyes to make them look sapphirer in comparison. Similarly, green eyes look greenest when they are enhanced with purple. Brown eyes were often confusing, since sapphire is the closest opposite of brown. In reality, a brown eye looks just as beautiful when it is enhanced with cool colors such as gray, platinum or silver. To learn more about which eye shadows look best with your eye color, read how to choose the best eye shadow for each eye color.

With all this information, it is important to remember that you do not need to wear these colors to make your eyes look good. We have found that different skin tones, soft browns and neutral taupes look beautiful on most eye colors. For example, I love using our Sweet Spot Eyeshadow Trio, the Naturally Matte Kit or the Daytime Eyeshadow Kit for any eye color. These are universal pallets.

Correction before improvement

Now that we have understood our color options, we may want to explore new colors. But before creating our look and choosing the desired colors, we must first take a critical look at our face and make sure that we correct all the discolorations that we do not want correctly. Many clients have told me that they can’t wear purple eyeshadow because it highlights their dark circles. My answer to this is: “Which concealer do you use?” If you do not correct dark circles correctly, no shadow will look good. This is another important element of color theory.

If we have discoloration, we don’t need stage makeup or heavy concealer to fix the problem. We work smarter, not harder – with color-correcting makeup. If there is redness around your eyes or in your cheeks, a yellow concealer like Circle Delete # 1 or a yellow foundation like Warm Sienna will definitely neutralize the redness. If you have gray, sapphire or purple circles, use a peach concealer like Enlighten 1 or Enlighten Plus to neutralize the darkness. This also works great for hyperpigmentation. You will be amazed at how much easier it is to cover the discoloration. Once your skin has an even shade and your dark circles are covered, you can choose any blush or eyeshadow color you like without fear that you will highlight these problems.

If your entire face has a lot of natural redness and you don’t want to try to cover it up, apply a gold-based bronzer like So Bronze 2 or Moonglow to soften the red. If your skin is very pale or golden, also try a peach or rose-based bronzer like So Bronze 1 or Rose Dawn. These contrasting colors can help neutralize your undertone and improve your complexion.

Dramatic versus natural

Another challenge that consumers have to face is whether or not they can get away with dramatic looks. So many of us stick to soft, muted, and natural-looking colors because we think we can’t get away with drama. I can’t tell you how many women I’ve met who have 5 same-colored lipsticks from different brands…. forever looking for the perfect pink brown. We wear a color once and get a few compliments and then we think that we should wear this when in reality we are capable of much more diversity than we think. My recommendation is to go to the lipstick unit, close your eyes, choose a color and wear it for the day. Do not look at yourself and do not compare with your normal appearance. Look at yourself as if you were a stranger whom you met on the street. You can surprise yourself! And do not be afraid to try something red.

Never alone

We understand that having so many options can be overwhelming, but remember that you are never alone. At jane iredale, we have professional partners all over the world who can match your skin color and recommend a variety of products that fit well with your complexion. And if you don’t want to enter any place bodily, we have a great team of beauty consultants who are available to you on the phone or at your computer. Do not hesitate to contact us. We hope you enjoy exploring your colors!